Wednesday, March 29, 2017

How to Improve the Customer Profitability of Your Business

Business cannot run without customers that for sure. For this from ages many different tricks and strategies that are being implemented day to day such that the growth of the businessman as well as the transaction of various thing could regulate from time to time. 

Among many other strategies door to door shopping, selling things on attractive discount, providing extra service and warranty for the products and services that are sold out each time help to capture the attention of different customers. But the evaluation was yet too brought up in the field of marketing that could increase the customer profitability as the previous strategies as mention were quite time to consume as well. As they involve extra expenditure that overall reduce the share of total profit. 

Carl Kruse

Therefore, it is the time to cut short and make some alternative changes that could increase the profitability of your business and for this, we took certain views of Carl Kruse who is the chief entrepreneur in Miami that help both preexisted and coming businessmen to increase their customer profitability:

Pay attention to acquisition expenditure

It’s good that you are making effort for your business to invite more customers for sale but always keep in mind that you may not spend extra dollars in retaining unprofitable customers or seeking something that makes other profitable customers find it difficult to carry out business with you. 

Sure it never means that you must only seek for profitable customers as the man a time few unprofitable accounts makes significant contribution to make sound commercial sense. 

Improvise your discounting policies 

According to Carl Kruse, the insight that could help you to formulate a commercially driven discounting policy could be assured, only after you paired data about product profitability with the net influence of customer size over profitability. Being a businessman you must have analyses of considerable detail such that business to business customers will be enjoying volume related discounts, retrospective rebates, and early settlement discounts. 

Advertisement channel expenditure Predetermine 

Last but not the least one more key reason responsible for unprofitable business though with a number of the customer is that making the extra expenditure for advertisement channelizing strategies which is above their potential of profit. This includes many things like sales people calling too frequent or telephone selling when they could order online. 

These were the few points over which Carl Kruse has paid his more emphasis that could help you to seek Improvement in the customer profitability for your business.

Monday, March 27, 2017

Carl Kruse | Happy Vernal Equinox

Spring Is Here by Carl Kruse

Carl Kruse

The seasons are always turning but there are special moments and today we pass through one of them, the vernal equinox, or the first day of spring in the northern hemisphere.

The center of the sun today aligns with the equator, and day and night — light and dark — are about the same everywhere in the world. There’s something of neo-paganism in the balance of the solar energy cycle, halfway between the extremes of winter and summer.

Here in Germany, most of us are enjoying more warmth, flowing water, and more time outdoors. Hopefully you are doing the same.

Happy Vernal Equinox.

There’s something of the magical in the change of the seasons and I wrote about the Winter Solstice here ( Carl Kruse Talks About the Solstice ).

Originally posted at

Tuesday, March 21, 2017

How Venture Capital Works for Start-Ups and Small Businesses?

With almost unlimited opportunities the advancement in technology is creating over the past two decades, many startups and small businesses today tend to seek for capital that could bring their dream business to success says Carl Kruse. While there is a wide range of financial sources that they can tap on, most of these entrepreneurs are hesitant in borrowing money from banks and financial lenders because of the risks involve. But good thing is that they've found a good alternative and that is by raising venture capital from the venture capitalists or VCs.

Carl Kruse


Venture capital is that amount of money that VCs will invest in exchange of ownership in a company which includes a stake in equity and exclusive rights in running the business. Putting it in another way, venture capital is that funding offered by venture capital firms to companies with high potential for growth.

Venture capitalists are those investors who have the capacity and interest to finance certain types of business. Venture capital firms, on the other hand, are registered financial institutions with expertise in raising money from wealthy individuals, companies and private investors - the venture capitalists. VC firm, therefore, is the mediator between venture capitalists and capital seekers.


Because VCs are selective investors, venture capital is not for all businesses. Similar to the filing of bank loan or asking for a line of credit, you need to show proofs that your business has high potential for growth, particularly during the first three years of operation. VCs will ask for your business plan and they will scrutinize your financial projections. To qualify on the first round of funding (or seed round), you have to ensure that you have that business plan well-written and that your management team is fully ready for that business pitch.


Because VCs are the more experienced entrepreneurs, they want to ensure that they can get better Return on Investment (ROI) as well as a fair share in the company's equity. The mere fact that venture capitalism is a high-risk-high-return investment, intelligent investing has always been the standard model of trade. A formal negotiation between the fund seekers and the venture capital firm sets everything in their proper order. It starts with pre-money valuation of the company seeking for capital. After this, VC firm would then decide on how much venture capital are they going to put in. Both parties must also agree on the share of equity each is going to receive. In most cases, VCs get a percentage of equity ranging from 10% to 50%.

Funding Strategies

The funding lifecycle usually takes 3 to 7 years and could involve 3 to 4 rounds of funding. From startup and growth, to expansion and public listing, venture capitalists are there to assist the company. VCs can harvest the returns on their investments typically after 3 years and eventually earn higher returns when the company goes public in the 5th year onward.

The odds of failing are always there. But VC firms' strategy is to invest on 5 to 10 high-growth potential companies. Economists call this strategy of VCs the "law of averages" where investors believe that large profits of a few can even out the small loses of many.

Any company seeking for capital must ensure that their business is bankable. That is, before approaching a VC firm, they should be confident enough that their business idea is innovative, disruptive and profitable. Like any other investors, venture capitalists want to harvest the fruits of their investments in due time. They're expecting 20% to 40% ROI in a year. Aside from the venture capital, VCs also share their management and technical skills in shaping the direction of the business. Over the years, the venture capital market has become the driver of growth for thousands of startups and small businesses around the world.

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Tuesday, March 14, 2017

3 Simple But Proven Ways to Become More Productive

There is absolutely no shortage of time-management practices and experts out there promising to increase your productivity levels. And, certainly, we all aspire to be more productive, feel more accomplished and ultimately achieve greater success than ever before.

Carl Kruse

Unfortunately, though, simply wanting these things or reading a time-management book by a favorite author is a small part of the equation and will get you only so far.

In order to truly become a more productive individual and accomplish more of what matters most, you must minimize distractions, instill new habits and have a great deal of self-discipline.

Carl Kruse believes that many of the problems we run into when it comes to maximizing our productivity stem from overcomplicating things -- and those complications usually end up decreasing our productivity. He wants to share with you three things that have worked exceptionally well when it comes to minimizing distractions and drastically elevating productivity levels.

These three things are simple and straightforward but pack an incredible punch. As Stephen Covey once said, “What is common sense isn’t common practice.”

Cut out phone and email first thing in the morning

When you pick up your phone first thing in the morning, however, and dive deep into your inbox and check social media, you end up neglecting the most important thing: yourself. For the first two hours of each day, I make it a priority to leave my phone in a separate room. I go to work on myself first and foremost by getting in a great workout, reading for 20 minutes, meditating and then beginning to tackle my biggest task for the day. Only after all of those things are complete do I allow myself to check my phone.

Work in time blocks

This one may seem extraordinarily simple, but the profound difference it has made in my life is incredible. We live in a world that is full of constant distraction. Each and every one of us is getting pulled in a million different directions, all vying for our energy and attention. When you work in time blocks, though, you are forcing yourself for the next 20, 30, or 50 minutes to work on whatever project or task that is in front of you and not doing anything else.

No phone, no Facebook-checking: just you and your highly valuable project or task that must get finished. I personally work in 50-minute time blocks throughout the day, but you should feel free to implement whatever works best for you and your schedule. I personally haven't found a more efficient way to eliminate distractions and get big things done than working in time blocks.

Utilize the power of breaks throughout your day

The way I used to conduct myself was to work hard for long hours while never stopping to take a break. By the time I got home and went to bed, however, I would wake up the next morning not even knowing what had happened the previous day. As an entrepreneur and business owner, you'll find that working hard and putting in long hours is mandatory at some point in your career, to get to where you want to go.

But this shouldn't come at the expense of completely burning yourself out. When my 50-minute timer goes off, and I am working on an important project or task, I stand up and do one of three things.

Whether you take a walk, practice deep breathing or perform stretches is entirely up to you. The most important thing is that multiple times throughout the day, you should take a break from your work and find different ways to recharge and come back even stronger.

Originally posted at

Thursday, March 9, 2017

Carl Kruse Dot Org Profiles “No More Tears”

Carl Kruse remains on break but his friend Daniela Frewa would like to tell you about “No More Tears,” a non-profit organization that aids victims of domestic violence, most who tend to be dis proportionally women and children. The person who founded No More Tears, Somy Ali, is an amazing woman who has dedicated her life to helping others. Nobody in the organization makes a salary, and 100% of all funds go directly to the programs that help victims. These programs include the cost of doctors, immigration lawyers, rent, food, basic needs products, and often English lessons, driving lessons, and courses to help with job placement.

This year Daniela (Carl Kruse ‘s friend) has decided to organize a large event to raise funds for No More Tears to take place in September. Until then, the organizing committee is focused on promotional event opportunities that will help spread the word about this cause.

carl kruse

The first event will take place Thursday, February 28th at Jimmy Choo, at the Shops at Merrick Park in Miami. Somy will give a short speech about No More Tears and Jimmy Choo ( Miami )has agreed to donate a percentage of all purchases to No More Tears. So if you were thinking of getting some bling-bling shoes now is the time to do it and help a great organization at the same time.

The committee is tasked with bringing a great crowd to this event, it’s possible that Jimmy Choo will want to do more events with No More Tears which would be a wonderful opportunity.

Aside from hoping that you can join us, it would be great if you could share this invitation with any friends/clients/acquaintances that might be interested in shopping at Jimmy Choo. If they don’t want to come to the event or can’t make it, they can still shop (any day until the 28th) and mention No More Tears or show the invitation and the percentage will still be donated.

If you cannot attend, or have limited interest in Jimmy Choo, it would be great if you could consider a direct donation to No More Tears. No amount is too small.

Many thanks!

Originally posted at

Tuesday, March 7, 2017

How to Figure out the Value of Time as an Entrepreneur?

When you write up your first business plan or even start thinking about building a business, you’ll spend a lot of time setting prices for your products or services. It’s critical to value your products fairly, but in a way that allows you to break a significant profit.

Carl Kruse

Here’s the thing: While many entrepreneurs like Carl Kruse may take their time and conduct significant research to value their products properly, they end up undervaluing or failing to value something else that’s just as important (if not more so): their time.

The importance of setting a value

Why is establishing a value for your time so important? For starters, your time is a limited resource, and, aside from living a healthy lifestyle, there’s no way to get more of it. There are only 24 hours in a day, and seven days a week, so how you spend those hours plays a significant role in how fast and how effectively your business develops.

Plus, there are some circumstances where you’ll be compensated for your time directly, such as with consulting fees, or when you’ll compensate others for time you would have spent. And, in those cases, you’ll need to set a fair price just as you would with a product.

In summary, valuing your time allows you to maximize your efficiency and get compensated fairly for your efforts (when appropriate). So, here are a few ways to properly set the value of your time.

  1. Estimate your would-be salary

Your first step should be to roughly estimate what your salary should be. Depending on your role as a leader and the size and nature of your team, this could get complicated. To get things started, imagine what your salary would be if you performed all your roles and responsibilities with your last employer.

Then, it’s a simple matter of dividing that salary by how many hours you spend working, on average, in the same time period. With that, you should have a ballpark of what your fair hourly rate would be.

    2. Evaluate your competition

Next, take a look at other consultants and entrepreneurs in your area, doing what you do. Do they list an hourly consulting fee on their site? If not, can you estimate one based on what they charge for services that include them personally?

   3. Evaluate your employees’ pay

You may also want to look at what you pay your employees. Obviously, you’ll have more responsibilities (and probably more experience) than your employees. You should value your time as being slightly higher than that of your highest-paid employee, at a minimum. If your business is strapped for cash or dealing with other financial variables, however, you’ll need to make some adjustments to your expectations here.

Putting it into practice

If all else fails, you can attend networking events in your area to meet like-minded entrepreneurs and openly discuss what they would hypothetically charge as an hourly rate. If this is significantly above or below original calculation, you’ll need to make an adjustment.

After taking these steps, you should have a reasonable idea of what your time is worth. On the surface, it may seem like setting a value for your time is unnecessary, or redundant, but it’s both a valuable decision-making tool and a way to fairly price your own services. The earlier and more accurately you can estimate this value, the better.

Originally posted at

Monday, February 27, 2017

Simple steps to Review your Performance as an Entrepreneur

Many strategies that are involved from time to time that help you to succeed in your business and help you in becoming a better entrepreneur for the future world. And, to seek simple steps to review your performance as an entrepreneur can help you to build a better business fortune for long period of time. 

Carl Kruse

Given below are few points that provided by Carl Kruse that will help you to understand your business better and improve your vision to handle things in the greater manner. 

Progress reviews 

Starting a business and continuing it for a long period of time needs could consist of many steps but part from the thing that you must keep in your mind is related to the progress report. As your business is growing and had already spent a high time in the market it becomes essential for your business to mark with futurist planning and better strategies that could increase your progress report from previous years. 

Estimate business efficiency

This is quite essential as well as important to keep testing your business efficiency as this will help you to get the clear picture of what all building blocks that are lagging behind from time to time that could help you to spark with the highest efficiency. Even you can maintain a balance of different business strategies that are related to your business efficiency and intimate you about your next step for the successful business. 

Understand financial position

According to Carl Kruse, it’s very important to understand your financial position and status as well as increase your effort from time to time according to it. As your business progress, you have to keep more in touch with your financial positions and determine some crucial factors like cash flow, growth, debts and working capital that will help you to understand what your position of performance as an Entrepreneur. 

Analyses of competition 

Carl Kruse Businessman

If you want to be self-motivated and always aggressive in your performance then try to be in touch with your completion this will help you to come up with different ideas that make you jingle on the head of your competitors. Even you can understand your market much clearly and closely and step out accordingly. Analyses not only increase your productivity but improve your way and perception of tackling your business as an entrepreneur. 

Analyses of Market

Last but not the least it is also important to revive your business strategies from time to time according to the adverse change of market nature. As at time when you start your business you made your plan according to your business nature and based on the market scenario at that time which changes quietly frequently with the passage of time.